50 points
which characteristic would be best for a career in journalism and broadcasting?

a. bias

b. objectivity

c. influence

d. technical

I think it is choice A “bias.”

This is because one of most important purpose of journalism/ broadcasting is to inform the public/ to deliver accurate news. This means they have to avoid biases as much as they can to avoid PREJUDICE.
According to Journalist Jonathan Fenby, The International News Services (1986) p. 25 “objectivity is the philosophical basis for their enterprises.” Therefore “They avoid making judgments and steer clear of doubt and ambiguity.” This means that their aim is to provide the public with just the accurate facts alone, so they can make up their own mind about a topic or story. In other word they want to maintain objectivity in journalism, to avoid biases by presenting just the facts alone.

A) is wrong because asks best for a career. To be bias will prejudice your story towards your opinions, beliefs, and value system.

B) Thus, you want to be objective, fair, and report what you see. You should strive to be imperialistic.