Directions and Analysis Task 1: Market Research
Below, answer the following questions about your business.
You have just come from a meeting with your banker. She also believes it is time to think about
growing your business, but she cannot recommend additional financing until you understand your
current business a little more. She advises that expanding to offer more of the same products and
services might be premature. Examining your current business can reveal profitable aspects of your
business that may need your attention. She recommends doing some market research to identify
these possibilities.
.
What kinds of data will you look for during your market research?
What types of primary data could you use for your market research?
What kinds of secondary research are available for your market research?
Type your response here: